vittoria coffee

ecommerce supply chain and operational efficiency improvements for australia's no.1 pure coffee company.

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At Vittoria Coffee, I worked within the supply chain and eCommerce team, supporting inventory and stock management across multiple online stores, including Vittoria Coffee, Othersky, and Will&Co. My role covered SKU creation and maintenance in Shopify and 3PL WMS platforms, overseeing national stock levels, monitoring MLOR dates for perishable goods, and ensuring smooth EDI integration to support reliable eCommerce operations across all brands.

I partnered closely with marketing, sales, and retail teams to align inventory planning with promotional activity and product launches, supporting stock clearance initiatives across eCommerce, retail, and foodservice channels. This cross-functional collaboration ensured availability and freshness while protecting margin and supporting brand-specific commercial priorities.

Key projects included leading Just-In-Time initiatives with our 3PL partner, reducing eCommerce stock holding costs by approximately 20%. I also acted as supply chain lead for the ‘Single Origin’ eCommerce project, ensuring product freshness aligned with monthly origin rollouts across digital channels. Additionally, I project-managed the launch of eight new SKUs for Coles, coordinating packaging, production, and national distribution to deliver the range successfully to market.



year

2022

timeframe

2 years

tools

Shopify

category

Ecom Operations

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