about

i'm a designer, marketer, nomad, and student of the world, obsessed with all things ecom.

.experience

4 years

.location

Sydney, Australia

.freelance

Available

.hello

I specialise in end-to-end ecommerce operations, from upper-funnel creative marketing (digital, email, and influencer strategies), to conversion optimisation, website UX and operational efficiency. Creating seamless customer journeys that drive engagement and revenue is my forte.

.work experience

2025 — 2025

Coco Republic

Ecommerce Specialist

Launched an enhanced product display page, driving UX improvements, recognised with a Best in Design award at BigCommerce Summit. Led catalogue expansion of 2,000+ SKU's.

2025 — 2025

Coco Republic

Ecommerce Specialist

Launched an enhanced product display page, driving UX improvements, recognised with a Best in Design award at BigCommerce Summit. Led catalogue expansion of 2,000+ SKU's.

2024 — 2025

Myprotein (THG)

Ecommerce Executive

Managed end-to-end ecommerce experience for the ANZ region. Spearheading UX optimisation, CRM strategy, and performance-led trading.

2024 — 2025

Myprotein (THG)

Ecommerce Executive

Managed end-to-end ecommerce experience for the ANZ region. Spearheading UX optimisation, CRM strategy, and performance-led trading.

2022— 2024

Vittoria Food & Beverage

Inventory Planner

Oversaw national stock levels, coordinating ecommerce inventory and stock holdings, including SKU creation in Shopify and 3PL WMS platforms. A conduite between marketing, sales, and retail teams to align inventory with promotional strategies.

2022— 2024